You may have browsed Pinterest once or twice in your life (insert chuckle here). Ever notice that not all pins are created equal? I’m not talking about the type of graphics used; I speak of the Bold Titles, favicons, and other such fanfare that some pins have, and others don’t.
Why Are They Different?
The difference is simple to explain; the pins with all the “fanfare” are Rich Pins. Straight from Pinterest.com:
“Rich Pins show metadata right on the Pin itself, giving Pinners a richer experience and increasing engagement.” “Rich Pins work by displaying metadata from marked up pages on your website. Once you’ve applied for Rich Pins, any content on your site with metadata will turn into a Rich Pin when a user saves it.”
Right, So How Do I Get Rich Pins on Pinterest?
- Install a quality SEO plugin. We use Yoast on the majority of our sites. In order to get Rich Pins to work, you’ll need to go to the ‘Social’ settings for Yoast (left hand side, under SEO), click on the Facebook tab, and enable the ‘Add Open Graph meta data’ setting. This will put important information in the <head> section of your site.
- Go to the public-facing side of your site, click on a post title, and copy the address from the address bar.
- Go to https://developers.pinterest.com/tools/url-debugger/ and paste in the address from step 2. Hit ‘Validate’, and you’ll be taken to a page that shows the information Pinterest could find on your site. If there aren’t any errors, you’ll be able to press the ‘Apply Now’ button. Once validated, an email will be sent to your inbox.
Want to read instructions from Pinterest? You can find them here: https://developers.pinterest.com/docs/rich-pins/overview/
You only need to validate one post. Once your site is validated with Pinterest, all your pins will now show rich meta data. Sit back and enjoy your Rich Pins!
It’s worth noting that all of our Maintenance Plan subscribers have an SEO plugin installed. However, currently we only automatically validate rich pins for those on the Platinum package. If you subscribe to our Gold package and would like us to validate your pins for you, just ask!