On June 1st I introduced you to the Social Networks Auto Poster (SNAP) plugin, and promised I’d cover the individual settings in more detail. Let’s talk about settings unique to Facebook.
While editing a post, scroll to the bottom of the page until you see the SNAP section. You should see your Facebook account, along with several options. First, things first; make sure the box next to Facebook is checked. Otherwise your post won’t get sent to Facebook.
The next option is to schedule a publishing time for your Facebook post. It defaults to ‘immediately’, which is in relation to when your blog post is published. If you schedule your blog post to publish at a certain time, that’s when it will publish to Facebook. If you want to publish your post immediately, but delay publishing it to Facebook, set a time here.
The next section of options deals with how your post looks on Facebook. At any point you can click on the “what’s the difference” link for a visual reference. Selecting ‘text post’ won’t include your blog post, and you’ll have to type what you want to say in the ‘message format’ box. Same for ‘image post’, only it includes a photo.
The third option, ‘text post with attached blog post’ is the most common. It comes with its own two options, and like before, you can click the link to see the differences. I’m partial to the second option, attaching the blog post, but you should experiment to find what works for you.
The ‘message format’ box is where you put text or links that appear at the beginning of your Facebook post. Here is an example of the last post I published. The words to the right of the picture come from the body of the post (or your SEO plugin). The words above the picture come from what is put into the ‘message format’ box. TIP: Use the message format to add words that are different from your post; the example I’ve shown is NOT a good way to do it. This is a good place to convince your readers to click and visit your blog.
If you don’t feel like including anything special every time you post, there are a few shortcuts you can use. Typing %TITLE% in the block will display the title of your post when it publishes. %URL% will include the web address of the post. %CATS% will include the post categories, and %HCATS% will include the categories as hashtags. You can incorporate these into a sentence as well, and save it as default in the SNAP settings. For example, “A new post %TITLE% has been published on %URL%. %HCAT%”
I decided I didn’t like the Facebook post I’ve used here as an example, so I deleted it from our business page. Using the ‘Re-post to Facebook’ button in SNAP, I sent out an updated version. I changed the wording so it didn’t sound the same as the embedded post, and included %HCATS% and %HTAGS% at the end. You can certainly tell the difference.
The final two options are pretty simple. Leaving the ‘Images to use’ box checked will result in SNAP deciding what gets sent to Facebook. For those that are in the habit of using a Featured Image, it will generally choose that one first, and if there isn’t one, it will try to use one from the content of the post. You can also uncheck the box, and choose a specific photo. Leave the ‘URL to use’ box checked.
Hopefully you find these tips useful. Stay tuned…in our next segment, we’ll be covering Twitter settings!