mobile phone w/google on screenIf you hadn’t heard, as of April 21st Google is taking into consideration how your blog looks on a mobile device.  Those that are considered ‘Mobile Friendly’ will rank higher on their search engine results page (SERP) than those that are not mobile friendly.  Not certain if you’re site is mobile friendly?  Do some research, and even run a free test on the Google Webmaster’s Mobile Guide page.

Not mobile friendly?  Look for themes that are labeled as “Responsive”.  Responsive themes are smart enough to rearrange themselves no matter what size the screen.  If you’re not sure what I mean, try viewing our site in a smaller window on your computer.  Grab the left or right edge and make the window narrower.  See how it rearranges where everything sits?  That’s responsive.

Something to keep in mind after choosing a responsive theme:  Your layout will change depending on the screen size your site is being viewed on.  While you may have a full menu bar visible on a PC or Mac, it will be minimized to a drop down on a mobile phone.  A common indicator for menus on a mobile device is three horizontal lines stacked on top of each other.  If you have sidebar widgets, chances are they will be at the very bottom of the page, below your posts.

So why can’t your site be left as-is?  Simple:  Mobile devices are everywhere, and there’s only so many inches available on a mobile screen.  A 4.7″ smartphone (iPhone 6) may have just as many pixels as your 15″ laptop, but you’d need a magnifying glass in order to see anything.  That 15 inches of information would be crammed into a screen 1/3 the size.  You’d then need to pinch and zoom, then scroll all over trying to click on links or read the posts.

That’s why you need a responsive theme.

Have questions about your theme?  Think it might be time for a Theme or Template Refresh?  Drop us a line…we’ll be glad to help!