Visibility in search results is vital for any small business owner. After all, how are you going to get new customers if you’re not listed in search results?
Enter Search Engine Optimization (SEO).
Understanding how SEO works is kinda like rocket science. Complicated algorithms make up the bulk of it. You don’t have to worry about those, unless you have your Doctorates in Mathematics and are genuinely interested. What you should worry about is writing good content, and in return, drawing your customer’s interests.
I recently read a very good article on SEO. What the research boils down to is this: Write Good Content. For example, if your intended audience buys Widgets, and you want to sell Widgets, write about Widgets. Don’t write about Gadgets if all you want to sell are Widgets.
What We Do For You
So, what does Integrant Services do for you when it comes to SEO?
Every one of our maintenance plan subscribers has WordPress SEO by Yoast installed. While this plugin doesn’t solve all your SEO problems, it does assist you in Writing Good Content. You can find the WordPress SEO by Yoast area on any Page or Post you’re creating, right under the text editor window you type in. Follow the slideshow below, taken as I wrote this very article, and I’ll show you how.
For our Gold and Platinum members, we also monitor your site with Google Webmaster Tools. This ensures your site map is up-to-date, and that Google’s Bots haven’t encountered any errors while crawling your site.
The SEO Bottom Line
There’s more to SEO than just writing good content. However, good content is a great place to start, and by using the tools we’ve provided you, will take care of a large piece of the SEO puzzle.
Other SEO Resources
- Google’s Search Engine Optimization Starter Guide: A 30 page PDF that provides more details on SEO.
- Another article: How to Improve Your Website’s Google Ranking. It talks about keywords, keyword density, and <alt> tags for your images.
- Google’s Mobile-Friendly Test site. Make certain your site is ‘responsive’ or ‘mobile friendly’ or you may not get ranked at the top of search results.
- Google Webmaster Tools