One of the main benefits of Google Webmaster Tools is allowing the submission of your Sitemap. Google’s bots crawl your site, indexing its contents and making it more visible in search results. Submitting your sitemap makes it easier for these bots to navigate your site. Webmaster Tools also identifies any problems that might exist with indexing your site, preventing you from being listed in search results. Read more about what Google Webmaster Tools does for you here.
Current Gold and Platinum subscribers will have Webmaster Tools implemented by 15 February.
Coming Soon: Google Analytics integration!